Case Studies
How to segment consumers to estimate the market potential for different segments across use cases all in one matrix. It then breaks down competition within each "demand space" to estimate where the greatest opportunity is for short and long-term category planning.
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A case that describes how to pull together various data and ROI information to build decision-support models that can make marketing and other investments more effective and efficient.
Moments That Matter
A paper that explains how a brand can connect to moments that matter from a consumption standpoint. This case steals from domains such as neuroscience and psychology and leverages heavily on the concepts of Brand Salience and Category Entry Points.
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COMING SOON!
This case brings together components of culture, economic development, category dynamics, and brand characteristics, then showcases how to put together a solution that helps a business structure where and how to build a global portfolio.
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An in-depth example of how understanding the consumer in their natural context leads to bigger insights that unlock growth.
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An instructive framework on how to break down the points in a customer's journey, the questions to ask, and the deliverables from a methodical approach to examining how consumers behave and think.
